Flipboard launches custom curation tools, makes it a platform for brand journalism

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Flipboard has become a leading player in the digital news-consumption field, and now it wants to hand the same filtering and curation tools employed by its editors over to users of the app, to create their own magazines.

Andy Bull‘s insight:

As they say in this post: "the most subversive aspect of the new features from a media-industry point of view is that they can be used by anyone — including advertisers. If an advertiser can create their own magazine by pulling in their own editorial content as well as content from other sources, and build e-commerce functionality into it, then itgives new meaning to the idea of brands as publishers and media entities."

See on gigaom.com

Video not yet ripe on Twitter’s Vine – CNET

See on Scoop.itMultimedia Journalism

Video not yet ripe on Twitter’s Vine
CNET
Video not yet ripe on Twitter’s Vine. Limited traction of Twitter’s 6-second video app reveals that video-sharing as a genre is lagging years behind photo-sharing.

Andy Bull‘s insight:

It’s early days yet, still have a hunch Vine will work out, or at least lead to variations on short-form video sharing that will gain mass traction

See on news.cnet.com